The Partnership Between Salesforce and TikTok: Impact on Businesses
Salesforce pulled of quite a coup when it announced it will partner with TikTok, the world’s most popular video platform. Many analysts believe the synergy between the provider of the most widely used Customer Relationship Management (CRM) system and the immensely popular online video hosting service will have a profound impact on the world of e-commerce and for a good reason. TikTok has more than a billion users across the world and the collaboration with Salesforce will help the CRM giant’s customers to develop highly effective, personalized video-based content to reach the users of the video platform.
Let’s now examine the impact of the partnership between Salesforce and TikTok on businesses, in greater detail.
Enhanced Advertising Productivity
Over the last few years, there has been a phenomenal increase in the number of companies using social media to market their products, and this trend is only likely to grow in the coming years. A vast majority of Social Media Marketing (SMM) strategies rely on short videos to connect with customers. This is where the collaboration between TikTok and Salesforce will throw numerous opportunities to companies.
Companies can come up with automated intelligent feeds about their offerings using various features built into the TikTok app. Organizations will be able to get advertisements about their products published very quickly, with little effort, on the video service. They can also harness a wide range of catalog-driven advertising options with just a click, which can be synced with existing Commerce Cloud lists on TikTok.
Measure Ad Engagement Effectively
A major challenge faced by video marketers using Salesforce (or for that matter, any CRM system) is measuring the engagement of their advertisements; many marketing professionals often lament about the inability to perform effective engagement analyses of their video-based advertising content, in a timely, hassle-free manner. This prevents them from taking suitable steps to optimize their campaigns for improving product discovery.
The partnership between Salesforce and TikTok goes a long way in resolving this problem. TikTok comes with a robust analytics tool called Pixel, which enables you to analyze your video-based advertisements’ conversions, based on the events defined by you, with little effort. You can also compare your sales with your advertisements to make changes to your ad campaigns to specifically target users of the video hosting platform.
Analyze Shopper Actions Thoroughly
Many companies would like to track the behavior of visitors of their businesses’ websites. This will empower them to identify issues in the websites, if any, and take appropriate steps to provide seamless, delightful experiences.
As a Salesforce user, you can now leverage TikTok’s smart capabilities to define tracking rules for analyzing the behavior of visitors to their websites. You can get complete visibility about the actions of an online shopper including visits to various product pages, items chosen by him and completion of the purchase.
Launch Efficacious Remarketing Campaigns
We all know not every visitor to a company’s website becomes a customer. Many a time, people who evince interest in your products drop off at various stages in the marketing funnel. It is important to come up with appropriate remarketing strategies to convert these people into dollar-giving customers.
The synergy between Salesforce and TikTok can help the former’s users to formulate effective campaigns to remarket their products. The popular video platform allows organizations to create custom audience lists based on where the visitors left in your marketing funnel. These lists can then be used for remarketing.
As you can see, the partnership between Salesforce and TikTok opens new doors to come up with more effective advertisements and improve marketing efficacy. Marketing professionals can now use the popular video platform as a new channel to launch campaigns using their Salesforce 360 platform. As a senior Twitter executive rightly remarked, Salesforce users can now experience a new e-commerce experience, where communities, entertainment and businesses perfectly blend, resulting in excellent opportunities to drive customer engagement and produce the desired results.
Hope you enjoyed this post. What do you think about the collaboration between Salesforce and TikTok? We’d love to know.
